Post by iamin114112 on Nov 9, 2024 5:33:26 GMT -5
We’ve all experienced the frustration of browsing the web on our phones. Load times that seem to take longer than the latest episode of Black Mirror. (Pages that are cluttered and harder to navigate than a Situation Ship.) Long, disjointed blocks of text that make it hard to figure out what you’re even looking at. Well, we hear you screaming, and we’re doing our best. We’re also tired of poor mobile landing pages.
We want to highlight those pages that do website development service mobile pages right, with simple and clear copy, great design, and insanely fast load times. And because this is our blog, we damn well will. But before we get into some of the, shall we say, incredible examples, as well as a couple of great mobile landing page examples, we'll cover a few tips on how to knock your next mobile landing page off the charts.
What is a mobile landing page?
A mobile landing page is a simple concept. It’s a standalone web page that’s built with mobile in mind. Think of any regular web page, but imagine it’s built specifically for mobile users. The design, the copy, the entire look and feel are all tailored to people on the go. When an ad grabs your attention on your phone and you (to your shame) click on a link, the mobile landing page is where you end up after clicking one of those links.
Mobile landing pages help increase conversions and clicks because, like all other landing pages, they contain a single call to action (or “CTA,” if you’re feeling lazy). Mobile landing pages don’t distract your visitors; they’re designed to help them focus on the one action you want them to take.
Why do I need a mobile landing page?
We know what you’re thinking: “Creating landing pages is hard enough, let alone creating another one just for mobile. Do I need that?” First, our landing page builders make creating landing pages a whole lot easier. Second, there’s a good reason you need a mobile landing page to really succeed: Your audience converts faster, and you get more conversions.
Mobile landing pages allow you to target your audience when and where you have their attention. They don’t have to click through to a clunky web page with a bad user interface that isn’t built for users like them. (And with TikTok stealing all our attention, no one has time for that.) With a mobile landing page, you’ll get your prospects to convert right away because they’ll get a seamless, distraction-free experience.
How to Create a Mobile Landing Page
You may have already created many landing pages for desktop visitors, but there are some nuances to creating mobile landing pages. Here are some important tips: Think mobile first. When creating a landing page, it’s easy to assume that desktop users will be the default and start there. Today, that’s over. Prioritize the mobile experience first. Thinking mobile (™) forces you to think about design, copy, CTA placement, and even conversion goals in terms of simplicity, which tends to be the most effective. So start there. Be an early adopter.
Keep attention spans in mind. You need to get to the point quickly. (Yes, even faster and less distracting than a desktop landing page.) Your prospects use their tablets and mobile phones differently, so your landing page should reflect that and grab the visitor’s attention quickly. Limit yourself to the bare minimum information your audience needs to convert, and don’t stop there.
Best Practices for Creating Mobile Landing Pages
(“Yes, I know those best practices. Show me the best mobile landing page examples you have!”). Mobile landing pages aren’t that different from their desktop counterparts, and the standard best practices still apply. However, there are some additional considerations and optimizations to mobile landing pages for mobile visitors. That’s why you should really create separate landing pages for mobile (or at least make sure your page is mobile responsive).
Here are some surefire ways to create great mobile landing pages:
Be concise in your written copy.
Brevity may be the soul of wit, but it’s also the soul of mobile landing pages. (My high school English teacher is crying.) Think about how visitors will interact with your content on a mobile landing page. Reduce the information on the page to the bare essentials and make it easy to digest: bullet points, short sentences, obscure acronyms, ASOASF. (No, not ASOIAF, you nerd.)
Look carefully at the content above the fold
Content above the fold is critical for any landing page, but it’s especially important for converting mobile users. Our attention spans are terrible when we’re on the phone: We spend less time on websites than we do on desktop computers, and bounce rates are much higher. That means your content needs to hook visitors as soon as they land on the page.
Keep your mobile landing page design simple
This doesn’t mean you can’t include stunning graphics or a catchy explainer video in your design (though you should be careful with this — more on that below). Rather, you want visitors to move through the page naturally, without getting lost or overwhelmed. Use a single-column layout and try to maintain a 1:1 attention ratio. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can fill them out automatically.
What does “attention ratio” mean? Attention ratio is the ratio of the number of links on a landing page to the number of conversion goals. Since each campaign has one goal, the corresponding landing page should only have one call to action. (And by the way, almost all of the best mobile landing page examples we’ve shared do just that.)
Use sticky panels
The goal of landing pages is to get visitors to convert, but on smaller screens it can be harder to draw their attention to the action you want them to take. Sticky stripes can help keep your call to action (CTA) front and center (or at the top of the screen) because they will seamlessly follow visitors as they scroll down the page.
Try shorter (and sweeter) texts
You may feel like you’re already being very careful with your words. Think again. Try re-examining your mobile landing page for brevity. Are there places where you’ve been too wordy? Can you create shorter versions of your headlines and value propositions? If so, try shortening them. Mobile landing pages work best when they focus on the essentials.
Consider adding a click-to-call button.
If your conversion goal involves a phone call (or, heck, even if it doesn’t), using a click-to-call button is a smart move. Mobile landing pages with complex offers will benefit the most from this. These buttons make it easy for people to get a response from your team. After all, your mobile landing page visitors are already on their phones, so why not get them talking? Goodbye, phone anxiety!
Make sure everything loads lightning fast
There’s nothing more frustrating than a slow-loading mobile landing page. Fast loading times are key to conversions on mobile landing pages. Bounce rates for mobile visitors are insanely high after just a few seconds of loading, so any poorly optimized images or videos on the page can hurt conversions. Keep it light.
Best Mobile Landing Page Examples
Western Rise
Social media is a big driver of e-commerce. And then COVID happened, and social media became e-commerce. But driving conversions on social platforms requires a consistent, unified experience — from the moment someone clicks on an ad in their news feed to the moment they try to remember their PayPal password at checkout. (Was that “12345” or just “password”?)
Top Takeaways for Mobile Landing Pages:
Maintain a consistent experience from start to finish. When you create a seamless flow from social media to your store, you don’t want potential buyers to jump out of the flow. (All the information a visitor needs to make a purchasing decision is right there on the page, so there’s no need to dig around and find more information.) Plus, every CTA on this landing page takes the visitor to the same place in the Western Rise online store.
If you have a compelling product, show it. If you have a compelling product, show it, baby. People don't buy clothes unless they believe they look good. (The obvious exception is Ugg boots - what's the psychology behind that?) Western Rise uses bold photography to show their clothes in context, demonstrating the fit and functionality that would be great to show off on the all-soul midi.
Optimize those images (seriously). This is an image-heavy page, which can be a pain to load on mobile. But not here: Western Rise has an impressive page speed score from Google, which is the equivalent of getting a thumbs up from Beyoncé or a slap on the back from Jeff Goldblum. (What would you like more of? It’s a safe space.)
Bonus: Western Rise uses a pop-up on the linked store page to promote the contest and collect leads. (Hey, if they're not going to buy, you might as well try to get their email address.)
Glints
Marketers sometimes have a tendency to overcomplicate things. (Who, us?) They use a paragraph where a sentence would suffice. They create an explainer video when all customers want to see is a screenshot. On mobile, simplicity wins. This landing page for talent acquisition platform Glints is a great example of how to do it right on mobile. The brand uses strong content above the fold that immediately communicates what the service is and why we should care: the copy is concise but descriptive, with plenty of white space that allows everything to breathe. It’s not drawn out or overdone — it’s compact and effective.
Top Takeaways for Mobile Landing Pages:
Keep it simple. Don't drown your visitors in content, as Glints demonstrates. The company pared down its copy to the bare essentials, then laid out the page in a way that doesn't make visitors feel claustrophobic.
Use a hero image that underlines the headline. At Glints, most of the messaging is above the fold. The top headline immediately identifies the target audience, which is reinforced by the hero image. (We see what they did.) The supporting copy talks about the opportunity to find your dream career. (Unbounce is hiring, by the way.) Then the second headline quickly shows some of the important brands hiring through the platform.
Multiple CTAs lead to the same place. A 1:1 attention ratio is the gold standard, but you can include additional CTAs as long as they all point in the same direction. Glints does this: each has a variation that encourages the visitor to convert. If the content above the fold doesn’t do this, perhaps a brand’s on-platform branding or extended benefits will.
Promo
Promo are experts at using video to drive conversions on their landing pages (as we noted in this article on high-converting landing pages). You could even call them… promo pros. ('Kay, we'll stop there.) And they should be: The easy-to-use platform allows clients to quickly create videos for sponsored social media posts.
If Promo didn’t use video in its marketing, it would be like Superman not using the power of flight in his marketing. (Is it a bird, is it a plane? Oh, you’re too young.) However, video content can be a big problem for mobile visitors. If not deployed properly, it can significantly increase the weight of a landing page and create a grueling load time on the go. Slow page speed can ruin any conversions you were hoping to get by including video.
Top mobile landing page takeaways:
Keep it light. When looking at the mobile version of this landing page, it’s not immediately obvious that Promo has done a great job of reducing the amount of content compared to the desktop version. The full-width page replaces the heroic photo with an autoplaying video, and dynamic buttons are overlaid on the sample videos. The mobile version instead uses static images that only play the video once the visitor interacts with them. Careful optimization has produced stunning results.
Make the most of the space above the fold. The headline communicates Promo’s unique selling proposition to this target segment – the ease of creating videos for social media. Combined with a clickable explainer video and a prominent call to action, Promo makes the most of the available space to make a stunning first impression above the fold.
Build trust with trusted brand logos. Promo places Facebook and Instagram partner icons above the fold to immediately confirm that they are trusted by major social media platforms—an important point when you’re trying to win with social media. The page also features client brand logos and individual customer testimonials, further enhancing their credibility.
Country Chic Paint
Emotional marketing is a great tool no matter the medium, but it’s especially useful on mobile. People spend a lot more time on social media on their phones, and they’re already emotionally charged by videos of dogs cuddling ducks or whatever the youth are into these days. This Country Chic Paint landing page, created by Webistry, has an emotional element that makes it more likely to resonate with mobile landing page visitors.
Top Takeaways for Mobile Landing Pages:
Use sticky bars to keep your CTA in plain sight. Country Chic places its call to action prominently on its landing page using a sticky bar, making it easy for visitors to convert once they’ve made a purchase decision.
Back up your offer with a compelling reason. In addition to the sticky bar, this page has a series of embedded CTAs that continue to urge visitors to take action as they read through the list of Country Chic product highlights: low environmental impact, paint recycling program, and the company’s charitable initiatives. Plus, we know it’s supporting a great cause, and that’s a compelling reason to buy. We’re living on a burning planet, people.
Show visitors what your product or service looks like in action. Country Chic does a great job of presenting their product in context. Instead of just showing the paints that come with the kit, the company shows how they look on reclaimed furniture and other craft projects. So go ahead and show them what you’ve got.
We want to highlight those pages that do website development service mobile pages right, with simple and clear copy, great design, and insanely fast load times. And because this is our blog, we damn well will. But before we get into some of the, shall we say, incredible examples, as well as a couple of great mobile landing page examples, we'll cover a few tips on how to knock your next mobile landing page off the charts.
What is a mobile landing page?
A mobile landing page is a simple concept. It’s a standalone web page that’s built with mobile in mind. Think of any regular web page, but imagine it’s built specifically for mobile users. The design, the copy, the entire look and feel are all tailored to people on the go. When an ad grabs your attention on your phone and you (to your shame) click on a link, the mobile landing page is where you end up after clicking one of those links.
Mobile landing pages help increase conversions and clicks because, like all other landing pages, they contain a single call to action (or “CTA,” if you’re feeling lazy). Mobile landing pages don’t distract your visitors; they’re designed to help them focus on the one action you want them to take.
Why do I need a mobile landing page?
We know what you’re thinking: “Creating landing pages is hard enough, let alone creating another one just for mobile. Do I need that?” First, our landing page builders make creating landing pages a whole lot easier. Second, there’s a good reason you need a mobile landing page to really succeed: Your audience converts faster, and you get more conversions.
Mobile landing pages allow you to target your audience when and where you have their attention. They don’t have to click through to a clunky web page with a bad user interface that isn’t built for users like them. (And with TikTok stealing all our attention, no one has time for that.) With a mobile landing page, you’ll get your prospects to convert right away because they’ll get a seamless, distraction-free experience.
How to Create a Mobile Landing Page
You may have already created many landing pages for desktop visitors, but there are some nuances to creating mobile landing pages. Here are some important tips: Think mobile first. When creating a landing page, it’s easy to assume that desktop users will be the default and start there. Today, that’s over. Prioritize the mobile experience first. Thinking mobile (™) forces you to think about design, copy, CTA placement, and even conversion goals in terms of simplicity, which tends to be the most effective. So start there. Be an early adopter.
Keep attention spans in mind. You need to get to the point quickly. (Yes, even faster and less distracting than a desktop landing page.) Your prospects use their tablets and mobile phones differently, so your landing page should reflect that and grab the visitor’s attention quickly. Limit yourself to the bare minimum information your audience needs to convert, and don’t stop there.
Best Practices for Creating Mobile Landing Pages
(“Yes, I know those best practices. Show me the best mobile landing page examples you have!”). Mobile landing pages aren’t that different from their desktop counterparts, and the standard best practices still apply. However, there are some additional considerations and optimizations to mobile landing pages for mobile visitors. That’s why you should really create separate landing pages for mobile (or at least make sure your page is mobile responsive).
Here are some surefire ways to create great mobile landing pages:
Be concise in your written copy.
Brevity may be the soul of wit, but it’s also the soul of mobile landing pages. (My high school English teacher is crying.) Think about how visitors will interact with your content on a mobile landing page. Reduce the information on the page to the bare essentials and make it easy to digest: bullet points, short sentences, obscure acronyms, ASOASF. (No, not ASOIAF, you nerd.)
Look carefully at the content above the fold
Content above the fold is critical for any landing page, but it’s especially important for converting mobile users. Our attention spans are terrible when we’re on the phone: We spend less time on websites than we do on desktop computers, and bounce rates are much higher. That means your content needs to hook visitors as soon as they land on the page.
Keep your mobile landing page design simple
This doesn’t mean you can’t include stunning graphics or a catchy explainer video in your design (though you should be careful with this — more on that below). Rather, you want visitors to move through the page naturally, without getting lost or overwhelmed. Use a single-column layout and try to maintain a 1:1 attention ratio. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can fill them out automatically.
What does “attention ratio” mean? Attention ratio is the ratio of the number of links on a landing page to the number of conversion goals. Since each campaign has one goal, the corresponding landing page should only have one call to action. (And by the way, almost all of the best mobile landing page examples we’ve shared do just that.)
Use sticky panels
The goal of landing pages is to get visitors to convert, but on smaller screens it can be harder to draw their attention to the action you want them to take. Sticky stripes can help keep your call to action (CTA) front and center (or at the top of the screen) because they will seamlessly follow visitors as they scroll down the page.
Try shorter (and sweeter) texts
You may feel like you’re already being very careful with your words. Think again. Try re-examining your mobile landing page for brevity. Are there places where you’ve been too wordy? Can you create shorter versions of your headlines and value propositions? If so, try shortening them. Mobile landing pages work best when they focus on the essentials.
Consider adding a click-to-call button.
If your conversion goal involves a phone call (or, heck, even if it doesn’t), using a click-to-call button is a smart move. Mobile landing pages with complex offers will benefit the most from this. These buttons make it easy for people to get a response from your team. After all, your mobile landing page visitors are already on their phones, so why not get them talking? Goodbye, phone anxiety!
Make sure everything loads lightning fast
There’s nothing more frustrating than a slow-loading mobile landing page. Fast loading times are key to conversions on mobile landing pages. Bounce rates for mobile visitors are insanely high after just a few seconds of loading, so any poorly optimized images or videos on the page can hurt conversions. Keep it light.
Best Mobile Landing Page Examples
Western Rise
Social media is a big driver of e-commerce. And then COVID happened, and social media became e-commerce. But driving conversions on social platforms requires a consistent, unified experience — from the moment someone clicks on an ad in their news feed to the moment they try to remember their PayPal password at checkout. (Was that “12345” or just “password”?)
Top Takeaways for Mobile Landing Pages:
Maintain a consistent experience from start to finish. When you create a seamless flow from social media to your store, you don’t want potential buyers to jump out of the flow. (All the information a visitor needs to make a purchasing decision is right there on the page, so there’s no need to dig around and find more information.) Plus, every CTA on this landing page takes the visitor to the same place in the Western Rise online store.
If you have a compelling product, show it. If you have a compelling product, show it, baby. People don't buy clothes unless they believe they look good. (The obvious exception is Ugg boots - what's the psychology behind that?) Western Rise uses bold photography to show their clothes in context, demonstrating the fit and functionality that would be great to show off on the all-soul midi.
Optimize those images (seriously). This is an image-heavy page, which can be a pain to load on mobile. But not here: Western Rise has an impressive page speed score from Google, which is the equivalent of getting a thumbs up from Beyoncé or a slap on the back from Jeff Goldblum. (What would you like more of? It’s a safe space.)
Bonus: Western Rise uses a pop-up on the linked store page to promote the contest and collect leads. (Hey, if they're not going to buy, you might as well try to get their email address.)
Glints
Marketers sometimes have a tendency to overcomplicate things. (Who, us?) They use a paragraph where a sentence would suffice. They create an explainer video when all customers want to see is a screenshot. On mobile, simplicity wins. This landing page for talent acquisition platform Glints is a great example of how to do it right on mobile. The brand uses strong content above the fold that immediately communicates what the service is and why we should care: the copy is concise but descriptive, with plenty of white space that allows everything to breathe. It’s not drawn out or overdone — it’s compact and effective.
Top Takeaways for Mobile Landing Pages:
Keep it simple. Don't drown your visitors in content, as Glints demonstrates. The company pared down its copy to the bare essentials, then laid out the page in a way that doesn't make visitors feel claustrophobic.
Use a hero image that underlines the headline. At Glints, most of the messaging is above the fold. The top headline immediately identifies the target audience, which is reinforced by the hero image. (We see what they did.) The supporting copy talks about the opportunity to find your dream career. (Unbounce is hiring, by the way.) Then the second headline quickly shows some of the important brands hiring through the platform.
Multiple CTAs lead to the same place. A 1:1 attention ratio is the gold standard, but you can include additional CTAs as long as they all point in the same direction. Glints does this: each has a variation that encourages the visitor to convert. If the content above the fold doesn’t do this, perhaps a brand’s on-platform branding or extended benefits will.
Promo
Promo are experts at using video to drive conversions on their landing pages (as we noted in this article on high-converting landing pages). You could even call them… promo pros. ('Kay, we'll stop there.) And they should be: The easy-to-use platform allows clients to quickly create videos for sponsored social media posts.
If Promo didn’t use video in its marketing, it would be like Superman not using the power of flight in his marketing. (Is it a bird, is it a plane? Oh, you’re too young.) However, video content can be a big problem for mobile visitors. If not deployed properly, it can significantly increase the weight of a landing page and create a grueling load time on the go. Slow page speed can ruin any conversions you were hoping to get by including video.
Top mobile landing page takeaways:
Keep it light. When looking at the mobile version of this landing page, it’s not immediately obvious that Promo has done a great job of reducing the amount of content compared to the desktop version. The full-width page replaces the heroic photo with an autoplaying video, and dynamic buttons are overlaid on the sample videos. The mobile version instead uses static images that only play the video once the visitor interacts with them. Careful optimization has produced stunning results.
Make the most of the space above the fold. The headline communicates Promo’s unique selling proposition to this target segment – the ease of creating videos for social media. Combined with a clickable explainer video and a prominent call to action, Promo makes the most of the available space to make a stunning first impression above the fold.
Build trust with trusted brand logos. Promo places Facebook and Instagram partner icons above the fold to immediately confirm that they are trusted by major social media platforms—an important point when you’re trying to win with social media. The page also features client brand logos and individual customer testimonials, further enhancing their credibility.
Country Chic Paint
Emotional marketing is a great tool no matter the medium, but it’s especially useful on mobile. People spend a lot more time on social media on their phones, and they’re already emotionally charged by videos of dogs cuddling ducks or whatever the youth are into these days. This Country Chic Paint landing page, created by Webistry, has an emotional element that makes it more likely to resonate with mobile landing page visitors.
Top Takeaways for Mobile Landing Pages:
Use sticky bars to keep your CTA in plain sight. Country Chic places its call to action prominently on its landing page using a sticky bar, making it easy for visitors to convert once they’ve made a purchase decision.
Back up your offer with a compelling reason. In addition to the sticky bar, this page has a series of embedded CTAs that continue to urge visitors to take action as they read through the list of Country Chic product highlights: low environmental impact, paint recycling program, and the company’s charitable initiatives. Plus, we know it’s supporting a great cause, and that’s a compelling reason to buy. We’re living on a burning planet, people.
Show visitors what your product or service looks like in action. Country Chic does a great job of presenting their product in context. Instead of just showing the paints that come with the kit, the company shows how they look on reclaimed furniture and other craft projects. So go ahead and show them what you’ve got.